Sales uplift for Dirty Martini over Christmas and New Year

Dirty Martini Bishopsgate picture by Michael Franke

Like-for-like sales at Dirty Martini bars were up 10.8% over the Christmas and New Year period, according to owner CG Restaurants & Bars Group.

The uplift at older sites within the expanding 10-strong group of bars was put down to increases in pre-booked sales, “exceptional” trading in the week before Christmas and New Year’s Eve delivering like-for-like sales of 12.7%.

Sales at more recently opened sites in Manchester and Leeds were also said to be “exceptionally strong”, achieving a 28% uplift on budget.

Dirty Martini’s estate also includes seven venues in London – in Bishopsgate (pictured), Covent Garden, Hanover Square, Islington, Monument, St Paul’s and Minories – as well as its first outside of London in Cardiff, with an 11th site opening this year in Birmingham.

Scott Matthews, chief executive officer at CG Restaurants & Bars Group, said: “We’re delighted to announce an outstanding performance for Dirty Martini over the December period. Our new sites are outperforming expectations and existing sites continue to trade strongly, with Cardiff and Minories both delivering significant sales increases now in their second year of trading as brand awareness increases.

“We are so pleased with how customers have responded to our latest Dirty Martini openings in Manchester and Leeds and are looking forward to opening our Birmingham site in April 2018.”

With a focus on group bookings, Dirty Martini saw a 21% increase in pre-booked sales which accounted for 60% of total sales. Exceptional trading in the week before Christmas saw eight out of 10 bars breaking sales records.

CG Restaurants & Bars Group also operates restaurants Fire & Stone and Tuttons in Covent Garden.

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