West Yorkshire-based Saltaire Brewery has announced the start of a new era with a refreshed brand and launch of a new range of beers.
The brewery is aiming to bridge the gap between cask and craft with its commitment to high quality beer, regardless of the category.
As part of its ambitious five-year growth plan and ongoing investment programme led by managing director Ewen Gordon, Saltaire Brewery has evolved its brand, refreshed its product range and released a new series of 330ml bottle and keg beers.
Ewen said: “The beer industry has changed so much in the last 12 years and we’re not one to rest on our laurels. It’s important to stand out in this incredibly crowded market and to do so we must tell the story of who we are: fun, considered and proud of our heritage.”
Saltaire Brewery sales and distribution director, Nick Helliwell, added: “Adventurous, craft-led products continue to make significant impact in the market, so it’s vital for us to keep developing our beers and business, while remaining authentic.
“We’re proud of the products and styles that have helped us build the brewery over the last 12 years but this development will ensure we are fit for the future too.
“With all major retailers increasing their SKUs across the whole category, we want all our lines to stand out on the shelves as well as continuing to grab attention on bars all over the UK and beyond.”
Saltaire Brewery has continued to showcase its products using strong, bold shades while taking inspiration on shape and design from its home which was once a power station for local tramlines.
Hayley Collingswood, marketing manager at Saltaire Brewery, said: “We have modernised and simplified the Saltaire logo as well as refreshing the overall brand look and feel.
“Our new direction refocuses on our heritage, tying us back to our roots but in a way that’s contemporary.
“It was really important for us to remain recognisable for our loyal beer fans, so our products will continue to be highlighted in the bright, standout colours they’re used to seeing on the shelves and on the bar but revitalised with a fresh design.”
Saltaire Brewery’s new 330ml bottle and keg beer range includes Velocity, a session IPA, Zipwire, a citrus pale, Polarity, a black IPA and Full Tilt, an Australian and New Zealand pale.
The recipes have a focus on flavour with hop forward, unfiltered and easy drinking beers and include ingredients such as fresh orange and grapefruit zest.