The #MakeItBlue campaign is gaining traction across the UK as individuals and businesses show their gratitude and support for the NHS. At Bar, we’re supporting the campaign by turning our logo blue for our website and social media handles, and are asking hospitality professionals to do their bit.
The campaign follows the success of the #LightItBlue activation on 26 March, when over 100 of the UK’s iconic venues were lit-up in blue to coincide with the country-wide round of applause for the NHS and frontline careworkers.
Those working within the UK on-trade are being encouraged to join in and spread the positivity by creating blue-themed images, videos and messages at home, and sharing them on social media channels using the #MakeItBlue hashtag, and to nominate friends and family to get involved too.
The campaign was launched by Gary White, managing director of White Productions, and freelance production manager Chuck Crampton, together with a group of events industry friends and colleagues.
Gary said: “The only rule is to make it blue. This could mean anything from putting together a blue-themed playlist, painting a blue picture or swapping your usual team colour for blue. We’re asking everyone to upload content to social channels adding the #MakeItBlue hashtag and then nominate friends and family to get involved too.”
Chuck added: “We’ve heard via friends working in hospitals and healthcare centres that the nation’s show of thanks was hugely appreciated. We believe that together we can amplify that great wave of appreciation to continue throughout the weeks ahead.”