Soft drink brand Sanpellegrino has updated its Classic Italian Taste range, unveiling a new premium look and summer marketing campaign.
The new design is said to celebrate the brand’s authentic Italian heritage and indulgent flavours.
The can format has been designed using a traditional Majolica decoration (a popular Italian pottery style), representing the sun-kissed citrus groves and famous pottery style of Sicily.
Available in two classic Italian flavours, Aranciata (Orange) and Limonata (Lemon), the range is available now in major wholesalers, including Booker, Bestway and Acquisto.
Severine Hemms, shopper marketing manager at Nestlé Waters UK, said: “By bringing back the delicious, well-known flavours, with a brand new sleek, Italian-inspired design, we aim to meet the growing demand for premium adult soft drinks that can deliver great taste and sophistication during consumption occasions.
“As more consumers actively choose to consume less alcohol, soft drinks, and carbonated soft drinks particularly, are a sought-after alternative.
“Classic Italian Taste fills this gap for an indulgent, authentic Italian flavoured carbonated soft drink – it is the perfect refreshing drink for social occasions and it looks set to be a real hit within the out-of-home channel.”