In today’s fast-evolving foodservice landscape, delivering a seamless and intuitive customer experience is no longer optional, it’s essential. That belief sits at the heart of a dynamic and increasingly impactful partnership between PepsiCo and Savona Foodservice, a collaboration that is redefining how suppliers and wholesalers work together in the digital age.
In August 2025, PepsiCo delivered a Digital Immersion session to Savona’s ecommerce team, exploring shopper behaviour, product performance, search visibility and site usability. Together, they identified key opportunities to enhance how PepsiCo products appear and perform on Savona’s online ordering platform.
The goal was simple: make it easier for customers to find and buy what they need, by improving product content, refining keywords, and optimising taxonomy.
The impact was tracked and measured. Clicks on PepsiCo products increased by 99%, driving strong sales growth and demonstrating the value of a customer-first approach.
Innovation continued at Savona’s annual exhibition, where PepsiCo introduced an eye-tracking UX tool as a spin off to the ecommerce stand. This technology provides insight into how customers navigate the site, helping identify areas for further improvement and ensuring the platform continues to evolve around real user behaviour.
Beyond the results, the project has strengthened relationships across both businesses. Regular collaboration has built alignment and a shared ambition to keep improving. Following a LinkedIn post highlighting the project which caught the attention of PepsiCo stakeholders, Savona is now firmly on the manufacturers radar as a wholesaler leading the way in ecommerce and digital strategy.
“This collaboration shows what’s possible when teams align around the customer. We’ve improved the online experience while building a strong partnership we’re excited to grow even further.”
Jenny Squire, Head of Ecommerce, Savona Foodservice
With strong foundations in place, both teams look forward to continuing their journey, working together across the business to deliver even better outcomes for customers.
