Well-known for pushing the boundaries of cocktail-making, The Beaufort Bar at The Savoy in London has taken one giant leap by sending its menu up into space.
The team have revealed that, on Friday April 17, it became the first bar to have its menu sent about 36 kilometres above the earth’s surface in a balloon with the help of Sentintospace.com – and it captured breath-taking footage (pictured below).
The Beaufort Bar’s limited-edition cocktail menu (pictured top) was unveiled late last year, with pop-up illustrations for the cocktails designed by head bartender Chris Moore with illustrator and paper engineer Helen Friel in collaboration with Bacardi Brown-Forman Brands. Only 1,000 copies were produced. Click here for a video about how it was made.
With the theme of journeys at its heart, the menu lets guests travel from light to dark, day to night and from country to country. With this in mind, Chris decided to send the menu to all seven continents of the world.
So far, six have received a copy of the menu, with the final, Antarctica, to be reached later this month. Having done this, there seemed to be only one further step to go.
Chris said: “Since we began discussing the concept of our pop-up menu we have always spoken of the importance of it being a symbolic journey. Since then it has literally been on its own journey: through design, completion, release and distribution across the globe. This got us thinking: what’s next? Space!”