Scandinavian-inspired ready-to-drink beverage hits the UK

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Under the Theodor Schiøtz Brewing Company brand, Royal Unibrew is launching Hartwall Original Long Drink to the UK market.

Known as ‘the national drink of Finland’ by many, Hartwall Original Long Drink combines a mix of Finnish premium gin cut with a tang of grapefruit soda.

First created for the 1952 Helsinki Olympics, the drink was intended to help restaurant and bar owners cope with the unprecedented crowds of international visitors descending on the city during the games. The “cocktail in a bottle” could be easily stored served and consumed in a convenient ready-to-drink format.

Brewed by Hartwall Brewery in Helsinki, Original Long Drink is still produced according to the original recipe, using a Finnish artisanal gin selected for its hand-picked botanicals. It has an ABV of 5.5%.

Hartwall Original Long Drink features an easily identifiable packaging design and is available in a choice of 330ml cans and iconic bottles, the shape of which is reminiscent of the torch used to light the Olympic flame in 1952.

Ben Minter, on-trade channel controller at Royal Unibrew UK, said: “Hartwall Original Long Drink has a unique place in the heart of many Scandinavians and tourists visiting the region.

“The combination of timeless nostalgia, harping back over 65 years to the Helsinki Olympics and a wonderfully crisp, refreshing flavour gives this beverage a sense of charm and quality in equal measure.

“Made from the some of the purest, high quality Finnish gin, expertly created to offer an outstanding balance of botanicals, cut with the zing of grapefruit soda, it is no wonder Original Long Drink is a Finnish icon that is enjoyed by many around the world.

“Available in a choice of both bottles and cans, the products feature the distinctive sky blue colours of the brands heritage, allowing it to stand out in competitive back bar display fridges around the country.”

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