Proof Drinks has expanded its portfolio by securing UK distribution rights for premium Italian prosecco brand, Scavi & Ray.
It will manage full national roll-out of the prosecco after its initial success in gaining listings in premium bars and hotels in London such as Mahiki and the Hippodrome Casino.
Founders Joe Scavi and Carlucci Ray set out to create the “perfect prosecco, using high-quality grapes from the Veneto region of Italy.
The range includes Scavi & Ray Spumante, a crisp, dry Italian sparkling wine at 11% ABV, and Scavi & Ray Rosato, a fresh rosé with a delicate pétillance and fruity aroma at 10.5% ABV.
There is also a bottled prosecco cocktail, Hugo, a blend of sparkling wine, elderflower and fresh mint at 6% ABV, inspired by the classic European drink of the same name. All three are also available in miniature bottles.
Scavi & Ray also has two grappas, the vintage Ice Prestige and the Scavi & Ray Gold Edition as well as a set of magnums and limited-edition fashion bottles. The brand has been an official sponsor of London Fashion Weekend for the past three years.
Paul Ferguson, co-founder of Proof Drinks, said: “Scavi & Ray has set itself one goal, to be the number-one premium prosecco brand globally. This is an exciting category and we’re really pleased to bring this superb sparkling wine to our customers.”
It is the first range of products to be launched by Proof Drinks after a minority stake in the business was bought by Scavi & Ray’s owner MBG Group, one of Germany’s largest independent drinks suppliers.
Designed to accelerate growth of Proof Drinks’ business, the long-term partnership provides a vehicle to launch MBG’s premium portfolio to the UK market.
It has allowed Proof Drinks to expand its sales and marketing team, starting with the appointment of on-trade sales director Andy Clark, who joined the team from Monster Energy on April 1.
Established in 2010, Proof Drinks specialises in growing and distributing innovative drinks brands in the UK on- and off-trade. Its portfolio also includes Agwa de Bolivia liqueur, Pistonhead Kustom Lager, Cazcabel Tequila, Sloane’s Gin and Rebellion Rum.