Some of London’s best bartenders have been enlisted for a new campaign for the Schweppes 1783 range of premium mixers starting this summer.
With a host of events, masterclasses and experiential activities taking place until the end of the year, consumers will discover how to experiment with the naturally flavoured mixers, both in simple mixes with spirits and in cocktails.
As part of a partnership with Time Out, the brand has partnered with leading bartenders to come up with ideas for cocktails that will be presented at the magazine and website’s summer party on June 23. They will include:
- Gabriele Manfredi, head bartender at Oriole: Star of Bombay gin, Schweppes 1783 Crisp Tonic Water and fresh lime juice, served with pickled juniper berries.
- Paul Rus, head bartender at L’Atelier de Joel Robuchon: Plymouth Gin with Schweppes 1783 Salty Lemon Tonic Water, lemon and orange peel and black cardamom seeds.
- Antonino Madonia, bartender at Cahoots: dandelion root-infused Courvoisier VSOP Cognac with Schweppes 1783 Cucumber Tonic Water, rhubarb, lemongrass and apple and ginger jam.
- Giovanni Andrea Magliaro, bar manager at Mr Fogg’s Tavern: Botanist Gin with Schweppes 1783 Light Tonic Water, fresh mint sprig and dry lime.
- Greg Miller, co-founder of the King’s Head: Finlandia Vodka with Schweppes 1783 Ginger Ale, Limoncello, fresh lemon juice and Schweppes 1783 Salty Lemon Tonic Syrup.
A new Schweppes Ultimate Mixer Bar and branded trailer will also be debuted at Goodwood’s Festival of Speed and Revival festival in August and September, both of which are sponsored by Schweppes. It will also be at Rewind festival in August and Festival No 6 in September.
Schweppes will continue its sampling throughout the autumn and winter months at BBC Good Food Palace Festival from September 21 to 23, during London Cocktail Week from October 3 to 7, and at BBC Good Food Expo from November 29 to December 2. This is in addition to its year-round sponsorship of Gin Festival.
The sampling programme is supported by a £7 million integrated marketing spend for 2018.
Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “We’re bringing the nation’s favourite mixer direct to more people across the country than ever before, by partnering with some of the UK’s most renowned events and venues.
“For some consumers, it will be the first time they get to try our new range of premium mixers, 1783, which we revealed at the end of 2017.
“Expertly crafted by mixologists for consumers to explore, the range features Schweppes’ renowned effervescence in combination with unmatched natural flavours which include Crisp Tonic Water, Light Tonic Water, Quenching Cucumber Tonic Water, Salty Lemon Tonic Water and Ginger Ale variants.
“With the gin and tonic summer season upon us, we’re confident our campaign will help further grow demand for Schweppes and Schweppes 1783 both in stores and in pubs and bars nationwide.”
The programme of sampling follows the relaunch of Schweppes at the end of 2017 which saw the arrival of a new bottle, which is modelled on the original Schweppes skittle that was blown and formed in a single piece by inventor Jacob Schweppe back in 1783.
The relaunch was supported by a £6.6 million campaign and also saw the arrival of Schweppes 1783 mixers which are available in 200ml and 600ml glass bottles. The name pays homage to the year that Jacob Schweppe came up with the way to put the bubble into the bottle.