Scotch Malt Whisky Society to celebrate ‘whisky clans’

Vaults LeithThe Scotch Malt Whisky Society is opening its doors in Edinburgh and London for a month-long celebration of “whisky clans” based on flavours.

The society, which bottles single-cask single-malt whiskies from a huge range of distilleries, has created 12 special whisky clans based on flavour profiles rather than families.

It has taken real clan mottos and personalities and adapted them for whiskies, such as “Spicy and Sweet” and “Deep, Rich & Dried Fruits”.

Throughout May, it is opening its doors to non-members and running a series of events at its members’ rooms in London, Edinburgh and Leith (pictured) to showcase the whiskies.

They include Clan Whisky Feasts, pairing whisky and food, and a cocktail event led by Stuart McCluskey of Edinburgh bar The Bon Vivant in the society’s “secret bothy”. The Edinburgh members’ lounges will host a main World Whisky Day event for the whisky clans on May 17.

Mark van der Vijver, UK sales manager for The Scotch Malt Whisky Society, said: “Here at the Society, we believe it’s really important for our members not to have any preconceptions based on traditional whisky regions or distillery brands when choosing a whisky.

“We encourage everyone to focus on the flavours within each whisky so they don’t miss out on discovering something they may not usually try. Clans & Drams embodies this concept by taking a playful approach to traditional clans and creating our own flavour-based whisky clans.”

The events coincide with Homecoming Scotland 2014’s Whisky Month which takes in whisky events across Scotland including the Spirit of Speyside Festival, Edinburgh’s Whisky Stramash, World Whisky Day and the Islay Festival.

Caroline Packman, Homecoming director, added: “The Scotch Malt Whisky Society is one of the world’s most renowned whisky clubs, and their Clans & Drams events will give visitors a unique tasting experience this May.

“Homecoming is a great opportunity to place the spotlight on Scotland’s greatest assets, with Whisky Month set to celebrate our national drink through a series of innovative and engaging events.”

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