Independent bottler Elixir Distillers and distributor Speciality Brands are introducing a cocktail competition that hopes to find the Scottish city with the biggest passion for peat.
There is a call for bartenders across Scotland to get creative with Elements of Islay PEAT, a blended malt whisky with a peaty heart. However, it’s not an individual bartender or bar that’s crowned the winner, but a city.
The first round of the For Peat’s Sake competition requires individual bars to submit, via www.islay.com/for-peat-s-sake/, an original cocktail recipe using Elements of Islay Peat or Peat Full Proof and a photo via Facebook or Instagram. The entry deadline is 3 September.
Three winning entries from each Scottish city represented will be selected to team up and compete against each other and fight it out at a grand final on 17 September to see which city “serves up the most passion for peat”.
At the grand final, city patriates will team up on a series of whisky and cocktail challenges. The competition has been created with teamwork in mind.
Angus Russell, Speciality Brands’ business development manager for Scotland, said: “Cocktail competitions need a revamp, especially up here in Scotland where we’re embracing the individuality of each city.
“We’re a competitive nation but in a united sense and thanks to the team element of this competition, it’s open to all levels of bartenders. No more stuffy judging and fluffy stories about how a cocktail was invented.
“This competition will challenge minds, senses, cocktail skill and physical ability to entertain whilst truly embracing the wonderful whiskies from Islay.”
Details including all terms and conditions can be found at www.islay.com/for-peat-s-sake/.