With a capacity of 140, the new BrewDog Bar features 15 beers on tap, including its own BrewDog beers and WayDog, a session pale ale made by Brazilian brewery Way Beer especially for the bar.
It also offers beer-infused hot dogs using a BrewDog Paradox reduction alongside paninis and a Brazilian Cheese plate, with cheeses specially chosen to match the beers on offer.
BrewDog co-founder James Watt said: “Brazil is currently the world’s third-largest consumer and producer of beer, so this move was a no brainer for us. There’s an unquenchable thirst for quality beer in the country, and the demand for BrewDog has been growing steadily ever since we started exporting there.
“São Paulo is a vibrant city that has always embraced the new and the alternative, and now its legions of craft beer fanatics have a new temple.”
The bar, which follows last year’s opening in Stockholm in Sweden, is in Rua dos Coropés in the Alto do Pinheiros district in the west of the city centre.
It is the company’s 14th bar overall, with more potential locations being sought around the world, including Tokyo, Berlin, New Delhi, Rome and Brussels.
James said: “We want to make people as passionate about beer as we are, and that doesn’t stop in the United Kingdom. We already export to 42 international markets and the growth of our bar division will narrow the distance between us and our international fans.
“Our bars are more than just outlets – they are hot spots of the craft beer movement, showcasing the best beers the world has to offer. We have stuck the flag of the craft beer revolution in the soil of one of the biggest cities in the world and we’re not going to stop there.”
In the last five years, BrewDog has experienced an average of 285% annual growth and has expanded to 12 bars in the UK, including three locations in London. Last year, it raised £4.25million in six months in the third round of its crowdfunding scheme Equity for Punks.
It also opened its state-of-the-art brewery in Ellon, Aberdeenshire that saw its production capacity increase from 25,000 hectolitres to 250,000 hectolitres a year.
This year, BrewDog will be opening a string of off-licences in the UK, starting with BottleDog King’s Cross, London, this spring.
Click here to see the latest news stories from Barmagazine.co.uk