Sweet potato crisps in three colours, made from orange, purple and white flesh varieties, have been introduced to the UK’s licensed trade.
Made from sweet potatoes grown in North Carolina in the US, the three different varieties each produce a crisp with its own distinctive colour, taste and texture.
They are enhanced by being sliced in their skins and hand cooked in small batches, using just sunflower oil and a pinch of sea salt.
They have been launched by Scott Farms, the largest importer of sweet potatoes into Europe, which cooks all its crisps in the UK to ensure traceability, provenance and freshness.
The farm, which has been in the Scott family for over four generations, launched its orange variety of sweet potato crisps nationally in the UK last year and has already seen strong sales.
Both the three-colour and the orange crisps come in either 40g bags or 100g bags. The 40g bags are packed in cases of 24 and the 100g bags in cases of 12, available from wholesalers nationally.
The sweetness of the orange variety contrasts with the rich earthy tones of the purple chips and the delicate taste of the little-known white variety. The crisps are gluten free and suitable for vegetarians.
Stan Smith, chief executive of Scott Farms, said: “Our chips are fantastic with both wine and beer, while publicans will appreciate the highly visual packaging that will enhance any back-bar display.
“Our original orange sweet potato chips have been extremely well received by consumers who love the fact that we grow the sweet potatoes, hand select them, and cook them here in the UK.
“We are now doing exactly the same with our purple and white varieties, so we have absolute control of provenance from seed to pack – something we think no other vegetable crisp producer can claim.”
Scott Farms International has seen significant year-on-year growth in sales of sweet potatoes. This was reflected by the UK’s Office for National Statistics adding sweet potatoes to its shopping basket of items used to show Britain’s changing shopping habits.
The company is continuing to invest in its “Love Sweet Potatoes” marketing campaign and is supporting the launch of the three-colour crisps with sampling at events, social media and PR.
The company believes that adding the three-colour variant will encourage consumers to make multiple purchases, driving profits for a pub or bar.