The search is on for Diageo Reserve’s Bartender of the Year


World Class GB Winner 2016 - Aidan Bowie.

Bartenders in Manchester, Leeds, Liverpool, Glasgow, Edinburgh, Birmingham, Bristol, Bournemouth and London are being invited to take part in this year’s Bartender of the Year competition.

The roadshow has already kicked off in Manchester and interested competitors can join one of ten sessions, each with 50 spaces, in order to prepare them for this year’s event.

Hosted by the Diageo Reserve Brand Ambassador team, the roadshow has been designed to focus on what it takes to become a world-class bartender, with three unique training sessions centred on The Art of Blending, Remarkable by Design and the company’s 2016 Future Trends Report.

The 2017 competition will close on 15th February 2017, before the judges review entries and commence the in-bar judging phase, from which the semi-finalists are selected.

With the opportunity to represent Great Britain at the global final in Mexico next year, the Diageo Reserve World Class roadshow has been developed to inspire entries, while giving bartenders the tools they need to excel.

Dan Dove, Head of Diageo Reserve World Class commented: “Bartenders are at the heart of Diageo Reserve World Class, so taking the time to educate and support them ahead of the competition is crucial. This year’s Diageo Reserve Future Trends Report will be central to our training sessions, learning and predicting the evolving ways in which consumers are interacting with cocktails and drinking experiences.”

Each session on the World Class roadshow will run from 10.30am – 2.30pm. To book a place, bartenders should email: worldclassclub@sweetandchilli.com and remember that just 50 places are available per session.

The World Class roadshow schedule:
• 14th November: Manchester – Cloud 23
• 15th November: Leeds – Head Row House
• 16th November: Liverpool – The Old Blind School
• 21st November: Glasgow – The Corinthian
• 22nd November: Edinburgh – Voodoo Rooms
• 23rd November: Birmingham – The Edgbaston Hotel
• 28th November: Bristol – Milk Thistle
• 29th November: Bournemouth – The Larder House
• 30th November: West London – Swift
• 1st December: East London – Callooh Callay

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