The search is on for Diageo Reserve’s World Class Bartender of the Year


2016 winner Aidan Bowie

The search for this year’s Diageo Reserve World Class Bartender of the Year has now officially begun, following a nationwide educational roadshow, which took place throughout November and December 2016.

With this year’s focus on Future Thinking, bartenders are invited to visit www.theworldclassclub.com where they will be asked to submit a cocktail that demonstrates creative and forward thinking, selecting two trends that their cocktail embodies.

A panel of judges will review all entries and visit the respective finalists’ workplaces before announcing the top 50 bartenders. The chosen 50 will then battle it out for a place in the final line up of 10. This year’s winner’s prize has also been unveiled, and will include:

• The coveted title of Diageo Reserve World Class Bartender of the Year 2017
• Access to the European World Class boot camp following the GB final
• Business class flights to Mexico for the global final
• Trip to Don Julio
• Trip to Schiedam to the Ketel One Vodka distillery
• Bespoke whisky trip to Scotland
• £500 voucher for a personalised Cocktail Kingdom kit
• Caracalla World Class bespoke bartender hand luggage – worth over £1,000
• Professional signature serve and profile photo shoot with a top industry photographer

Head of Diageo Reserve World Class GB, Dan Dove said: “This year, I am urging UK bartenders to think outside the box, set themselves no limits and break the mold with innovation. Of course, we’re looking for beautiful, perfectly balanced drinks, but I really want to see bartenders thinking big, sharing thought processes with us and telling us how this drink fits with the Future Thinking theme.

“Diageo Reserve World Class is so much more than a competition, and now in its ninth year, it has become more like a growing community. The process offers training, support, insight and exclusive experiences and I can’t wait to share that with this year’s successful applicants, and of course, 2017’s Diageo Reserve World Class GB Bartender of the year.”

Bartenders are able to use Diageo Reserve’s portfolio of brands in their entry, including Talisker, Singleton, Cardhu, Zacapa, Johnnie Walker Gold Label and Blue Label, Haig Club, and Bulleit Bourbon and Rye, Tanqueray No. TEN, Ketel One Vodka and Ketel One Citroen, Cîroc and Cîroc Pineapple, Don Julio Blanco and Reposado, and Jinzu.

To enter the Diageo Reserve World Class Bartender of the Year competition, visit www.theworldclassclub.com. Bartenders have until February 15 to enter the competition.

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