Search launched to find Britain’s best breakfast


Aviko Breakfast Bap

A search has been launched to find the UK’s best morning meal with the return of the Great British Breakfast Competition from potato specialist Aviko.

Building on last year’s successful competition, this year’s will feature a “Best Hot Breakfast” category as well as “Best British Breakfast On-The-Go”. The winner of each category will win a weekend for two in London with breakfast at the Sky Garden.

Mohammed Essa, general manager UK and Ireland for Aviko, said: “Not only is the breakfast and brunch market booming with Brits spending £76m every day on eating it out-of-home, so too is the demand for on-the-go options. It’s therefore essential for operators to work this onto menus and make the most of the opportunity.

“There are so many exciting and innovative operators out there so we’re really looking forward to seeing how they’re taking their breakfast menus to the next level – whether that’s with interesting flavour combinations or unique presentation ideas – and rewarding them for their efforts.”

Chefs, caterers and operators simply have to visit www.greatbritishbreakfast.co.uk, choose which category to enter, and share – in no more than 50 words – what it is that makes their breakfast great. There is also an option to include an image for operators that want to bring their entry to life.

Last year’s competition saw Gustavo Galvao, UK food support manager at bar group Belushi’s, triumph in the Best Breakfast Bap category for the “Badass Breakfast Bap” which included two rashers of smoked back bacon, a fried egg, hash browns, pork sausages and homemade barbecue Jägermeister baked beans in a toasted brioche bun.

Amy Devenish, owner of The Gloucester Old Spot in Bristol, scooped the top prize in the Best Hot Breakfast category, with “The Big One” featuring locally sourced smoked back bacon, sausages and black pudding with vine tomatoes, garlic Portobello mushroom, hash browns, spinach, baked beans and a choice of poached, fried or scrambled eggs, as well as their “legendary” rosemary and smoked paprika potatoes.

The 2016 Great British Breakfast Competiton is open for entries until midnight on November 1, 2016.

Mohammed continued: “Breakfast is widely considered the most important meal of the day and demand for a morning meal out-of-home – both dine-in and on-the-go – has really taken off over the last few years.

“One quick and simple way to appeal to diners is by offering hash browns – over two-thirds of people expect them to be included and with 80% willing to pay 50p more for themˆ, they provide a huge profit opportunity for operators.”

Aviko’s Hash Browns are larger than average for better plate fill and are part of a range of breakfast-boosting items including: Hash Brown Bites, perfect for on-the-go; the Bubble & Squeak Rounds, made from 100% real cream, savoy cabbage, fried onions, parsley, chervil and black pepper; and the new Sweet Potato Diced which can be served with a breakfast staple such as eggs.

To support operators, Aviko has a range of free downloadable point-of-sale materials, focusing on breakfast, available at http://www.aviko.co.uk/tools-downloads/pos.

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