Sekforde adds new mixer designed to complement gin


sekforde mixer for gin

A new mixer is being launched by Sekforde Drinks to bring out the botanical flavours of craft gins rather than mask them in quinine and sugar.

Sekforde for Gin is an all-natural blend of English garden botanicals. Raspberry, sage and rose extracts give it a soft, natural sweetness, complementing the intense flavour of the juniper notes of gin.

The launch of the gin mixer takes the Sekforde range to three after the successful launch of mixers to complement rum and whiskey at the start of 2017.

Each lightly carbonated 200ml serving has fewer than 40 calories per bottle, meaning a serve is under 100 calories with a standard spirit single and under 150 calories with a standard double – less than a large glass of wine or a pint of beer. The mixers also come in well below the proposed sugar tax threshold, with no artificial sweeteners, flavours or preservatives.

Sekforde Drinks founder Talula White said: “We were being asked when we would launch a gin mixer even before the launch of our first two varieties. I’ve never been a big gin drinker, mainly because I’m not a fan of bitter quinine, which is often balanced by sugar, in tonic waters. It turned out this was holding other people back from making the most of the craft gin renaissance too.”

Talula’s husband Tom began experimenting with flavour combinations, looking not just at the juniper character, but other botanicals typically found in gin, such as cassia, coriander, cardamom and citrus. When combined with gin, the rose and raspberry extracts create a drink with a light, crisp character, merging seamlessly into the flavours of sage and other botanicals in the Sekforde.

Talula said: “Sekforde with Gin is every bit as refreshing as a G&T, without the overpowering quinine and sugar flavours. It’s a way for the growing number of gin drinkers to enjoy their favourite spirit, appreciating the quality and variety of its botanical ingredients. As with our rum and whiskey mixers, it’s all about enhancing the flavour of the spirit rather than drowning it.

“More than 100 new distilleries have been licensed by HMRC in the past two years alone and the Wine and Spirit Trade Association reports that gin continues to see double-digit sales growth in the on-trade. We think the time is ripe to introduce a new way to drink this increasingly popular spirit.”

Alan Turtill and Kate MacWhirter, owners of The Imperial in Chelsea in London, said: “We are big fans of Sekforde mixers and the new gin variant is a great addition. We are often asked by customers for different ways to enjoy gin and this the perfect way to offer those drinkers a change, as well as being brilliant for those who aren’t fans of tonic water. The fact it’s all natural and light in sugar also appeals.”

Sekforde Bespoke Botanical Mixers are available to the UK on-trade through Boutique Bar Brands.

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