Sentle launches texting software for hospitality businesses

EngageInn at Station Hotel, Lincoln Green

Launched by Leicester-based software developers Sentle Ltd, EngageInn has been developed specifically for the hospitality industry to increase footfall, allowing businesses to send personal and relevant text messages to keep customers up to date on news and activities.

EngageInn texts can provide information on food offers, drinks promotions, sports events, quiz nights, guest ale calendar and more.

Customers sign up and select which of the pubs activities they want updates on via a simple and easy to use app-based interface attached securely to the bar or wall. On sign up, a personalised welcome text will be sent followed by well-timed news and offers based on the pubs activities and customer interests.

All texts are opt in so there is no spam and with the recent addition of ‘scheduled messaging’, busy landlords can create messages and time them to send out a few days later.

Over 98% of texts are opened and read compared to other channels such as email. The product is described as simple, cost effective and very direct way of engaging with customers.

Steven Brand, EngageInn co-founder and product director, said: “Text messaging is a very direct, un-abused channel. Allowing customers to opt in to receive messages when they are on your premises confirms the customer is both interested in being part of your community and ready to accept your updates.

“The ability to personalise each message and manage frequency helps prevent any spam and the fact that customers do not have the extra barrier of downloading an app means you have an extremely high chance of your message being delivered, read and responded to.

“Whether it’s an old Nokia 3310 or the latest Iphone, most people have a phone in their pocket that can receive a text. With such a diverse target audience using many platforms, it’s perfect for the hospitality industry.”

EngageInn is now being used in a number of pubs and independent operators in the UK.

Anthony Hughes, founder of Lincoln Green, said: “We’re delighted with the implementation of the EngageInn systems at Lincoln Green Public House Company Limited.

“The capture of our customer’s mobile numbers through the visual tablet installed on our bars has enabled us to communicate more directly with them about events they’re interested in. We’ve seen a strong response to the text messages, with a high mix of customers taking us up on the offers and events we’ve sent out. Email is dead. Long live text!”

An ‘app free’ loyalty addition to the software is coming soon, allowing customers to redeem offers via a unique code, giving more scope to promote, monitor and get a real idea of return on investment.

EngageInn is exhibiting at this year’s Restaurant & Bar Tech Live at stand 2710.

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