SERVED LAUNCHES NEW PERFECT SERVE COCKTAILS IN THE ON-TRADE


SERVED, Ellie Goulding’s award-winning RTD brand, has launched its newest innovation: its ‘Perfect Serve’ range of bar-quality cocktails.

Designed specifically for the on-trade, SERVED’s new range delivers a genuine, freshly made cocktail experience in under 10 seconds.

The full-strength ‘Perfect Serve’ range features a double measure of SERVED Founders Reserve Vodka/Rum/Tequila, unique nitro-technology, and the finest natural, sustainably sourced ingredients. The cocktails have been created for the on-trade, ensuring a consistent bar-quality cocktail every time.

The range is available in 150ml – 200ml single serves, packaged in infinitely recyclable aluminium cans, and includes three of the most popular on-trade cocktails: Passion Fruit Martini (12.5% ABV), Espresso Martini (12.5% ABV), and Mojito (9.4% ABV).

Dean Ginsberg, co-founder of SERVED, explains “Our new cocktails were developed to support the on-trade as insights showed a clear demand for premium ready-to-drink cocktails that that match the quality and taste of cocktails made from scratch, but can be prepared without staff training, equipment or waste.”

Launching the Perfect Serve range marks a significant milestone for SERVED, making premium bar- quality cocktails accessible to venues needing a convenient solution without compromising on taste.

Dean Ginsberg adds “With 9.4m people, just over 20% of the of the population, enjoying cocktails out of home last year1, we’re excited to offer a premium cocktail solution that will help venues up and down the country deliver genuine bar-quality cocktails in less than 10 seconds.”

Ellie Goulding, co-founder, adds “These are as fresh and delicious as the cocktails made from scratch in your favourite bar, but in a convenient format, allowing venues that don’t specialise in making cocktails from scratch, to deliver a high-quality drinking experience every time.”

Crafted in in the UK, SERVED cocktails use 100% natural ingredients and wonky fruit to help reduce food waste. They are also vegan and gluten-free.

SERVED’s Perfect Serve cocktails will be available from Heineken and independent wholesalers.

1 CGA Mixed Drinks Report Q3 2023

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