Laura Stagg, Head of Marketing at Drinkstuff, introduces Frona – the handcrafted premium garnishes brand who places sustainability at the forefront of their business practices.
Please introduce Frona to our readers.
Made using 100% natural ingredients and dried with geo-thermal energy, Frona Dried Fruits are a sustainable cocktail garnish. Dried fruit is a popular choice for cocktail garnishes, but creating the perfect garnish can be tricky and time consuming. If you have ever tried to dehydrate limes, you know how difficult it is to prevent them from discolouring. Well, Frona does the hard work for you! Each fruit is hand-picked, sliced, and air-dried for the perfect garnish every time.
Frona currently offers a range of different dried fruits. For the classic citrus garnishes, we have orange, lemon and green lemon slices. For more unique garnishes we offer apple, pineapple, watermelon, strawberries, raspberries and blueberries. Frona is also pleased to offer dried passion fruit slices, the ultimate Passion Fruit Martini garnish.
How important is sustainability to the brand?
For Frona, sustainability is a top priority, and we work hard to reduce waste and maintain a minimal carbon footprint. A key element of this is how Frona dry their fruit, all Frona products are proudly produced using 100% geothermal energy.
Beyond the drying process, Frona can guarantee end-to-end traceability. Frona works with local suppliers and producers for all their fresh produce.
How do Frona products help encourage sustainability in bars?
When talking about sustainability in the hospitality industry, the first thing we think of is food waste. According to WRAP (Waste & Resources Action Programme), the hospitality industry alone, throws away 1.1 million tonnes of food per year. By tackling the food waste issue within hospitality, we are also helping tackle climate concerns.
For bars, a lot of the food waste comes in the form of spoilt fruit. Making the switch to Frona dried fruit garnishes for drinks is a quick and easy way of reducing spoilt fruit, thanks to its long shelf life. All Frona products have an 18 month shelf life when stored correctly. Swapping over to dried fruit also eliminates prep waste – You won’t have to worry about throwing away unused prepared fruit with Frona Dried Fruit.
What makes Frona a superior choice, particularly for the bars that are seeking to be greener?
With an ever-growing range of dried fruit, Frona wants to offer bars a garnish for any cocktail! Frona makes sure that the dried fruit they supply still gives your cocktails the wow factor, thanks to their thorough quality control checks ensuring vibrant colours and shape retention.
Frona also boasts a dedicated R&D Team, who are always up for a challenge! If you need a fruit that Frona don’t currently have available, Drinkstuff are happy to work with you to make your garnish dreams a reality!