Sharing Christmas Cheer over a Christmas Beer – Budweiser Brewing Group UK&I launches Save Pub Life 2.0

Budweiser Brewing Group UK&I, a proud part of AB InBev, re-launches its gift card scheme Save Pub Life to help communities support their local pub this Christmas. The platform provides a simple way for people to do their Christmas shopping with local businesses, enabling pubgoers to buy a gift card for a friend or loved one for their favourite local pub. Budweiser Brewing Group will send the initial purchaser a gift card of equal value, to encourage people to come together when pubs re-open and share a beer. The pubs will receive the value of both gift cards now, when they need it most. 

When pubs, bars and restaurants initially shut in March, Budweiser Brewing Group launched Save Pub Life to offer a lifeline for consumers to support their locals. Pubgoers were able to buy gift cards to spend at participating pubs when they reopened in July. Budweiser Brewing Group matched the value of the gift cards and, crucially, funnelled the money to all participating businesses during the initial lockdown – a time when they needed it most. More than 1,500 pubs signed up to the scheme, 17,000 gift cards were bought and over £1 million was donated in financial support in just over two months. 

In what is usually their busiest time of year, Britain’s pubs have had to close their doors as part of local and nationwide lockdowns. Save Pub Life will not only help bring financial support to pubs and bars whilst they remain closed, but will enable people to support local businesses, and to come together this festive season. 

Christmas is usually a time full of holiday parties and celebrations, so Budweiser Brewing Group will also be promoting its range of no and low alcohol beers, including new Budweiser Zero and Stella Artois Alcohol-Free to encourage responsible drinking and moderation across the festive period. Each Save Pub Life gift card will include a tip on how to drink smart this Christmas.  

Paula Lindenberg, President of Budweiser Brewing Group says: “It’s undoubtedly been a tough year for everyone and the latest round of pub closures has added to the difficulties our hospitality sector faces. 

Now that we find ourselves in a second lockdown, we want to encourage people to again support their local pubs, which are vital to our communities. Our mission at Budweiser Brewing Group is to ‘bring people together for a better world.’ What better way to tell your loved ones that you miss them, than with a gift card to meet them and share a beer as soon as we are able?”

Lee Kelly, Director at Upton Tavern in Widnes, Liverpool says: “It was a blow to shut our doors again only four months after reopening following the first lockdown. It’s great to see Budweiser Brewing Group reinvigorating Save Pub Life and the chance for our regulars to lend us a helping hand. We hope to see them and their friends sharing a beer as soon as it is safe to do so.”

Share Christmas Cheer over an alcohol-free beer. Visit

Previous Call for businesses to help hospitality workers as bars count £700 million cost of office Christmas party cancellations
Next End to End Apron Collection