ShelfNow take on London’s biggest food festival


The company is exhibiting at this year’s Taste of London’s VIP area offering people the opportunity to enjoy a tasting experience with the artisan producers they work with.

ShelfNow connects artisan producers directly with buyers in the retail and hospitality industry to make it easier and more affordable for people to enjoy delicious food and drink from small, independent brands. The company exhibited at this year’s Taste of London’s VIP area, offering people the opportunity to enjoy a tasting experience with the artisan producers they work with.

Founded by Phillip Linardos and Sajid Ghani, the brand has partnered with over 200 food and beverage brands including Double Dutch, Bottleshot Brew, My Fine Cellar, Twisting Spirits and Womersley, since launching in 2019.

One of the brands hosted by ShelfNow was Small Beer, who specialise in brewing classic beer styles below 2.8% ABV and are the world’s first brewery dedicated to the sole production of small beer (defined as being between 0.5-2.8% ABV).

Based in Bermondsey, South London, co-founders James Grundy and Felix James are clear in their promise to create a world class beer that doesn’t slow you down. As pioneers of the lower alcohol category, Small Beer answers to the extremes of either ‘drinking’ or ‘not drinking’, by enabling drinkers to step back and see the bigger picture of what beer can be.

Small Beer showcased their organic IPA at Taste, created to celebrate the lifting of lockdown. The Small Beer all British IPA is brewed with ingredients that are exclusively sourced from the UK and Organic certified. The Cotswold grown organic barley, floor malted and roasted in Wiltshire, gives a moreish biscuit character. This is complemented by stacks of Organic hops grown on the Walker Farm in Worcestershire, picked at peak ripeness to provide a fresh, fruity and distinctly British character.

At 2.3% ABV it shows a wonderful floral hop aroma on the nose, followed by a hint of orange and a punch of crisp biscuit on the palate, finished with a rich marmalade bitterness, the beer is designed to accompany the very best moments of British summer time.

Small Beer embarked on this limited edition run, not only in celebration of the much-awaited Summer of ‘21, but to also challenge supply chains by successfully sourcing Organic, British grown ingredients from base to cap.

With hops commonly sourced from the Eastern Bloc, New Zealand and the United States, their aim is to refocus the story of this 2.3% Organic IPA to remain firmly on home soil. A nod to the untapped power of regenerative British farming.

Their innovative approach to brewing has always been with the world in mind, which saw them awarded London’s first brewery to achieve B Corp certification, a global accreditation that recognises organisations for reaching the highest standards of social and environmental impact.

Small Beer’s commitment to sustainability runs throughout the business. All packaging is made from recycled material and the brewery is powered by renewable energy, as well as championing a ‘dry floor’ policy that drastically reduces water usage in the brewing process. While industry standards typically require 8-10 pints of water to brew 1 pint of beer, they have cut this to just 1.5 pints of water to brew 1 pint of Small Beer. Since opening their brewery doors, Small Beer have saved more than 2.5ml of water.

Taste of London returned to Regent’s Park, where foodies experienced the best food and drink the country has to offer with independent retailers, world-class restaurants and famous chef appearances. In addition to the tasting experience with ShelfNow, those with access to the VIP Lounge enjoyed champagne, masterclasses, exclusive entertainment and garden games.

ShelfNow is disrupting outdated wholesale practices by creating a direct and meaningful relationship with its producers. By working directly with small businesses, ShelfNow is able to allow them to secure fairer prices. The company also introduced analytics into its building technologies to allow for more efficiency.

In a post-Brexit economy, ShelfNow helps to connect brands in Europe too, with buyers in the UK to ensure continued global partnerships. Interestingly, ShelfNow grew its partnerships with retail during the pandemic suggesting a growing interest in artisan food and beverages.

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