Sheppy’s is tapping into the growth of craft cider in cans with the release of two new premium variants.
Its classic cider and a new cloudy cider have been launched in 330ml cans as Vat 14 and Vat 07 respectively, taking their names from vats that have been used by Sheppy’s for years to mature cider on its farm near Taunton in Somerset.
With Vat 15 at 5% ABV and Vat 07 at 4.5% ABV, they are slightly lower in strength than other Sheppy’s ciders and in smaller serves than the 500ml bottles, helping to promote responsible drinking.
Master of cider David Sheppy said: “We are extremely excited about the launch of our cans. This is something we have wanted to do for a while and, after our recent rebrand, we felt it was the perfect time.
“Cans are great as they offer a smaller serving size, are lighter than glass bottles, take up less shelf space and leave less carbon footprint.
“Available in our classic cider and cloudy variant, Vat 14 and Vat 07 meet the demand for premium, great-tasting, convenient cider.”