Shetland Distillery reveals new look for its core gin range

Shetland Reel gins

The Shetland Distillery Company has given its gins a complete makeover, with new packaging for the core range.

The contemporary look, aimed at increasing stand-out on the back bar, includes different-coloured bottles for each of the Shetland Reel gins, starting with its Original and Ocean Sent expressions.

Director Debbie Strang said: “It is much more reflective of our roots in Unst, Shetland’s and Britain’s most northerly island, and our sense of adventure.

“We have grown rapidly since our first launch in August 2014 and this marks a significant evolution of our brand.

“It also signifies that we have been listening closely to feedback from our buyers, particularly in the licensed trade. The new bottles will stand out much more on bar shelves.”

The Shetland Distillery Company produces three core gins: Original, featuring locally grown apple mint, Ocean Sent, which counts native Shetland seaweed among its botanicals, and Simmer, which has enhanced citrus and spice notes.

With Original and Ocean Sent available in the new bottles now, Simmer will be released in the new look in the new year. Initially, it will be for only the 70cl bottles but the 20cl bottles will follow next year. They have been designed by Edinburgh-based 442 Design.

The company has also developed seasonal specials – Simmer Gin and Holly Days – as well as two Up Helly Aa gins to mark the annual Shetland Viking fire festival.

It has also released two bottled-in-Shetland whiskies, Shetland Reel Blended Scotch Whisky and Shetland Reel Single Malt Scotch Whisky.

Established to create a gin and whisky distillery, The Shetland Distillery Company is a partnership between scotch whisky industry specialist Stuart Nickerson and his wife Wilma and Saxa Vord Resort owners Frank and Debbie Strang.

“We are proud to be able to say that we are the only gin producer on Shetland – nobody else would be mad enough,” Debbie added.

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