Sky Media, the advertising sales arm of Sky, has unveiled the SME100, a £1 million AdSmart SME support scheme, to help businesses survive the coronavirus pandemic.
The £1 million fund will provide 100 small and medium-sized enterprises (SMEs) with TV advertising campaigns via AdSmart to support them during these difficult times.
SME100 is open to SMEs that have been running for at least one year in the UK with up to 50 full time employees. Businesses can nominate themselves or be put forward by their own customers.
Sky Media is encouraging people to highlight the businesses in their local area that need support during this time and who would benefit from accessing the power of TV advertising at a moment when TV consumption has significantly increased.
Creative execution of the ads will be supported by local creative agencies and through an exclusive partnership with Shutterstock, which will assist the 100 businesses by providing complimentary access to high-quality images, video and music to aid the creative process and effectively tell their story with engaging content.
In doing so, the SME100 and Shutterstock will enable local creative agencies to produce broadcast-ready, 30-second ads remotely and cost-effectively.
The campaigns will be delivered via AdSmart from Sky, the market leading addressable TV platform, that easily enables brands to advertise on TV by focusing on the audiences that matter to them.
The technology means a brand can reach households by postcode area, within a designated distance of their base, or by household make-up or lifestyle attributes that best suit their service.
In only targeting audiences that matter to the business, brands can be assured that their advertising will be relevant, accessible and drive business results.
David Sanderson, director of AdSmart Local & Development at Sky Media, said: “Businesses up and down the country are facing some of the hardest trading conditions in recent memory.
“We want to help our nation’s SMEs where possible by giving access to highly relevant audiences via AdSmart totally for free.
“SMEs are the lifeblood of our economy, making up 99.9% of all business in the UK. We know that although there are economic slowdowns, people are still spending money and we want to help brands connect to these audiences.
“This initiative is about giving businesses confidence in advertising and their ability to succeed no matter the situation.”