Sky Business gives away 10,000 tickets in on-trade promotion


Sky Business Football League

Sky Business is giving away 10,000 tickets to football matches and race days in an exclusive promotion for the on-trade.

It is running the offer at participating Sky Sports pubs and bars in partnership with Sky Bet and At The Races throughout February.

The prizes are 5,000 Sky Bet Football League tickets and 5,000 Race Day tickets, with winners each receiving a pair of tickets to one of their preferred events.

Participating Sky Sports venues will be able to give customers a chance to win these tickets from February 1 to 29 in order to help boost business during the promotional period.

David Rey, managing director of Sky Business, said: “We’re really excited about this promotion and pleased to be giving something back to our valued licensed customers. This promotion offers licensees the chance to attract more customers into their pub and put more cash in their tills.

“With 72 teams in the Sky Bet Football League, as well as some of the best racing events in the calendar covered by At The Races, there’s something for everyone, bringing more people through the doors of Sky Sports venues this February.”

To win a pair of tickets, the pubs and bars’ customers simply need to log on to a dedicated website and enter a unique code. They will then be prompted to select their preferred choice of team or race venue. They will be notified by Sky if they are successful.

The first 1,000 Sky Sports licensed venues to sign up to the promotion received a full promotional kit to help them promote the ticket giveaway and dress their venues.

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