Sky offers TV ad campaign to trade customers


Sky is offering its licensed trade customers the opportunity to create a TV advert and have an advertising campaign made exclusively for their business, for free.

Tracy Harrison, director of marketing at Sky Business, said: “Imagine if you had Sky’s creative team at your disposal to make a TV advert promoting your pub and creating a campaign that targets audiences in your local postcode area?

“That’s exactly what we are offering one lucky Sky Business customer – along with thousands of pounds worth of free, targeted advertising space across Sky’s channels – all of which has been designed to help drive footfall.

“The opportunity to showcase all that is good and great about their business to their local community and beyond is just one click away.”

Sky will be running a competition throughout January and entering is simple. All Sky customers need to do to enter, is register or log onto and request a free POS pack.

The campaign will be delivered through AdSmart from Sky, a revolutionary approach to TV advertising which levels the playing field so that businesses – whatever their shape or size – can benefit from the power and impact of TV.

With AdSmart, different adverts can be shown to different households watching the same programme. This means that pubs can advertise on national channels but to relevant audiences in their local postcode area, giving a more local and targeted approach.

How the competition works

Log onto your account. Not registered? Visit to find out more.

You can sign up to in just three simple steps and access a wealth of free and easy-to-use assets to your venue, all designed to drive footfall, revenue and dwell time.

Once you’re logged in, you just need to sign up to receive your free point of sale kit and you will be automatically entered into the competition.

The winning venue will be chosen at random and notified by 7 February. Sky’s creative team will then be in touch to organise logistics around shooting the winner’s unique TV advert.

Time to raise your glasses! The advert will air on a selection of Sky’s AdSmart channels in March to help drive footfall and capitalise on the unmissable sporting line-up shown on Sky Sports.

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