Sleep becomes Sleep + Eat with new focus on restaurants and bars

Europe’s leading hotel design and development event Sleep has evolved into Sleep + Eat for 2018,
recognising the growing interdependence of restaurants, bars and hotels in creating the full hospitality experience.

As in previous years, the event, which is taking place at the National Hall in Olympia on 20 and 21 November, will comprise an international exhibition and conference, bringing together visionaries and commentators to debate emerging issues.

The popular Sleep Sets will be joined by the Eat Sets, a collection of concept rooms based on restaurant and bar spaces new for 2018.

Embracing this year’s Sleep + Eat theme ‘Recognisable and New’, three UK-based design firms are creating interactive installations that will challenge and subvert visitors’ expectations.

ECHO Architecture will be transporting visitors to a Cornish seaside restaurant, 3Stories’ “Anticaff” will turn the traditional concept of the British caff on its head, and Shalini Misra’s nightclub set will provide people with a nostalgia-driven place to party.

The new Eat Conference will be hosted by food and beverage strategist Heleri Rande and will debate the challenges and aspirations driving the industry forward. These will encompass the convergence between independent and hotel restaurants, how to keep up with the rate of change in the sector, the role of artificial intelligence, appealing to Millennials, and the re-invention of afternoon tea.

Eat conference speakers
Eat Conference speakers

What’s more, New York creative design studio CRÈME will be reflecting its ‘story-telling experiential’ design approach at the pop-up Sleeper Bar.

2018’s Sleeper Bar will further the practice’s explorations in the traditional ancient, natural, plant-based dyeing processes, while celebrating the colour indigo in today’s context. It will also feature the launch of the biodegradable HyO-Cup for which CRÈME developed a process to grow gourds in moulds as a sustainable alternative to disposable cups.

An array of new and returning exhibitors will be joining Sleep + Eat from the UK and Europe to launch new products and showcase their established collections for the hospitality industry.

Familiar names so far confirmed to exhibit include Camira Fabric, Romo, Victoria + Albert Baths, Lincrusta, Perrin & Rowe, Phillip Jeffries and Quasar.

Amongst the event’s newcomers are family-run tile designers BluePrint Ceramics, German contemporary floorwear company kymo, engineer and designer of shades, loungers and cabanas TUUCI, and Italian stoneware supplier Ceramiche Caesar S.p.A.

Sleep + Eat logo

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