The Luminar Group has signed up Diageo’s Smirnoff vodka as sponsor of its clubs’ Big Night Out entertainment package for the second consecutive year.
The group, which operates 55 nightclubs across the UK, launched The Big Night Out last year in 18 of its largest venues on the last Saturday of the month.
The branded night attracted almost 500,000 customers with its huge state-of-the-art stage productions, good-quality live talent and a fully branded experience with LED merchandise.
Luminar’s head of marketing, Tim Howard said: “We are very proud of our Big Night Out concept with great entertainment at the centre of our managers’ mind-set.
“To have a leading brand like Smirnoff as its sponsor for a second year is fantastic. We have a strong relationship with Diageo who share our passion for delivering a great customer experience both on the dance floor and across our digital assets.”
This year’s Big Night Out is bigger than ever, with the introduction of five additional large-scale production packages which feature branded entertainment though LED digital walls, lasers and large lighting effects.
The Luminar Group operates 55 nightclubs including brands such as Pryzm, Oceana, Liquid & Envy and Lava & Ignite.
