SOFITEL ST JAMES BAR LAUNCHES A NEW PARTNERSHIP WITH THE HOUSE OF CREED


Award winning St James Bar at Sofitel London is delighted to announce an exciting new collaboration
with The House of Creed launching Friday 5th November 2021.

In association with Brand Management Holdings, led by Lee Caulfield, this collaborative cocktail menu
is a sensational addition to the “Imagination” menu, which will feature three carefully crafted signature
cocktails inspired by the iconic Creed fragrances; Aventus, Silver Mountain Water and Green Irish
Tweed.

The development of each cocktail has been created by a dedicated mixologist, using innovative
experimental techniques to formulate a bespoke menu that brings the scent of the fragrances to life.
“Legacy”, crafted with the iconic sensual notes of Creed’s Aventus, is the perfect homage to the
fragrance with its distinctive notes of jasmine, cedarwood and lemon resulting in a luscious fruity but
dry, citrus combination with a Tanqueray 10 base.

“Lucky Tweed” is inspired by the classically masculine Green Irish Tweed. The cocktail pays tribute
to Creed’s equestrian tailoring past with its oaky citrus aroma but plays to the delicate side of the
fragrance with gentle notes of lavender and bergamot.

“Alpine Silver”, influenced by Silver Mountain Water, is a refreshing cocktail which takes inspiration
from the juicy citrus head notes of the fragrance; a mixture of white chocolate infused with green tea
and is a visual delight.

Within the Creed boutique a private consultation can be arranged pre or post their visit to The House
of Creed x Sofitel St James collaboration.

Situated on the corner of Pall Mall and Waterloo Place, St James Bar is tucked into the depths of Sofitel
London St James Hotel. Curved plush velvet seating in opulent jewel shades compliments the brass
accents, while a striking marble topped bar with colourful rows of bottled handmade tinctures, bitters
and liqueurs is the room’s centerpiece.

Head of Marketing at Creed, Denise Cheng, says: “There’s no denying that your sense of smell and
taste are intrinsically linked. Developing a range of curated cocktails that embody Creed’s signature
fragrances is an exciting way to discover the scents in an immersive experience that ignites all the
senses.”

Lee Caulfield, Director at Brand Management Holdings, says: “We’re incredibly excited to bring these
two luxury brands together to create this unique experience. We know that customers are on the
lookout for luxurious, quality experiences which we can guarantee with this sensational pop-up.”
Marie-Paule, General Manager at Sofitel London St James, says: “We are thrilled for this collaboration.
This is an incredible opportunity to combine our similar but different sectors, perfumes and hospitality,
and make our guests experience a unique and unprecedented experience.”

Opening Hours:
Sunday & Wednesday 11am – midnight,
Thursday – Saturday 5pm – midnight.

@stjamesbarlondon @creedfragrances @brandmanagementholdings

#HouseOfCeedStJamesBar

ST JAMES BAR,
SOFITEL LONDON ST JAMES,
6 Waterloo Place,
London, SW1Y

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