Sourz adds new blend of flavours with a cooling tingle


sourz rainbow ice

A new product has been introduced to the Sourz liqueur range that brings a tingling cooling sensation alongside fruity flavours.

The new Sourz Rainbow Ice is a mix of raspberry, orange and lime with a hint of zingy sherbet, combined in a neon purple liquid in a vibrant purple bottle.

At 15% ABV, it joins the rest of the Sourz family, which includes number-one flavour Apple, Raspberry, Cherry, Tropical, Mango and Toffee Apple.

Distributor Maxxium recommends Sourz Rainbow Ice to be best enjoyed neat in a chilled shot glass but it also works mixed with bitter lemon and ice.

Emma Heath, marketing controller at Sourz, said: “We know that young adults love unusual flavour sensations and generally enjoy trying anything new and different, so we wanted to create a variant that offered consumers a different drinking experience from our core Sourz range.

“With its unique taste and cooling sensation, Rainbow Ice is truly a game changer for the brand and we’re sure our loyal fans will love it.

“In the last 15 years since the launch of the brand, its continued innovation with new flavours has kept the brand alive.”

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