A colourful LED bar is set to serve up Sourz flavoured shots at the Holi Festival of Colours in London this weekend.
It is part of a brand experience to amplify the music event which is inspired by the Hindu spring festival of Holi where people colour each other with dry powder and coloured water.
The Sourz branded tent will host two photobooths to engage festivalgoers and help them create lasting memories with friends. One booth will create classic, all-time-favourite photo prints while the other will give fans the chance to create their own animated gifs, which will be sent to them via text or email, designed for sharing on their social media channels.
The LED bar will also showcase the brand’s latest offering, Sourz Rainbow Ice, which is a mix of raspberry, orange and lime with a hint of zingy sherbet, combined in a neon purple liquid in a purple bottle with a rainbow of vibrant colours. The area will have branded LED cubed seating, providing a lounge area for Sourz fans to relax in.
The partnership with the Holi Festival of Colours, which also includes MTV and Capital FM, was launched in April and has featured on TV, digital and social media through a campaign giving young adults of legal drinking age the chance to win tickets to the Sourz Colours Tour in the UK.
Earlier this summer, the Sourz partnership with MTV saw them deliver “Club MTV presents… Sourz Colours Tour” in association with the Holi Festival of Colours, which brought the Holi Festival of Colours experience to 10 cities around the UK as a warm-up to the big event on Saturday. Click here to see a YouTube video about the activity.