US spirits company Sazerac plans to build Southern Comfort and Tuaca further in the UK after appointing drinks specialist Hi-Spirits as their new distributor.
From April 1, the UK-based company will take on the two leading liqueurs after its success in building the Sazerac Company’s other brands such as Buffalo Trace, Benchmark, George T Stagg and Eagle Rare whiskeys and Fireball with whisky and cinnamon.
It follows the acquisition of the two leading speciality brands by Sazerac from Brown-Forman for $544m (£384m) earlier this year. They were formerly part of the Bacardi Brown-Forman Brands portfolio in the UK.
Dan Bolton, managing director of Hi-Spirits, said: “Southern Comfort and Tuaca are both iconic brands, and a great fit with our expanding portfolio. With strong consumer followings we are looking forward to building further distribution across the UK on-trade, off-trade and travel retail channels.
“We’re very excited to be working with current and new stockists of Southern Comfort and Tuaca to drive growth.”
