Southern Comfort and Tuaca set to grow with new UK distributor

Southern Comfort Tuaca

US spirits company Sazerac plans to build Southern Comfort and Tuaca further in the UK after appointing drinks specialist Hi-Spirits as their new distributor.

From April 1, the UK-based company will take on the two leading liqueurs after its success in building the Sazerac Company’s other brands such as Buffalo Trace, Benchmark, George T Stagg and Eagle Rare whiskeys and Fireball with whisky and cinnamon.

It follows the acquisition of the two leading speciality brands by Sazerac from Brown-Forman for $544m (£384m) earlier this year. They were formerly part of the Bacardi Brown-Forman Brands portfolio in the UK.

Dan Bolton, managing director of Hi-Spirits, said: “Southern Comfort and Tuaca are both iconic brands, and a great fit with our expanding portfolio. With strong consumer followings we are looking forward to building further distribution across the UK on-trade, off-trade and travel retail channels.

“We’re very excited to be working with current and new stockists of Southern Comfort and Tuaca to drive growth.”

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