Between October and December 2013, Matthew Clark saw sales of prosecco increase by 53% when compared to the same period the previous year.
This meant the prosecco category accounted for 73% of Matthew Clark’s total sparkling wine sales, excluding champagne, over the Christmas period.
While the greatest sales spike was seen over the festive period, the sparkling category saw double-digit growth throughout 2013. Matthew Clark outperformed the market with sales in the sparkling sector increasing by over 30% in contrast to the market as a whole which saw sales increase by 6.2% year on year.
Sparkling wines in more niche sectors also contributed to the boom in sales, with categories including English sparkling where volumes were up 310%. This followed a distribution deal last April when Kent producer Chapel Down became one of a number of new boutique wineries to join the Matthew Clark portfolio in 2013.
Simon Jerrome, purchasing director at Matthew Clark, said: “The huge success in the sparkling category, particularly prosecco, demonstrates the continued thirst for sparkling wines which can deliver on value and quality, and echoes a trend which we are seeing across the UK market, and we are delighted to see this reflected in such a significant growth at Matthew Clark.
“We take great pride in being able to provide our customers with a wine offering that can be tailored to their outlet, and it’s great to see sparkling wines from our smaller regions get a chance to shine too.
“With English and even Portuguese sparkling posting impressive growth figures, we are looking forward to helping our customers grow their sparkling sales even more throughout 2014.
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