Sparkling wine sales bubble up at Matthew Clark


sparkling wineLeading on-trade wholesaler Matthew Clark is toasting a sparkling Christmas after prosecco sales more than doubled over the festive period.

Between October and December 2013, Matthew Clark saw sales of prosecco increase by 53% when compared to the same period the previous year.

This meant the prosecco category accounted for 73% of Matthew Clark’s total sparkling wine sales, excluding champagne, over the Christmas period.

While the greatest sales spike was seen over the festive period, the sparkling category saw double-digit growth throughout 2013. Matthew Clark outperformed the market with sales in the sparkling sector increasing by over 30% in contrast to the market as a whole which saw sales increase by 6.2% year on year.

Sparkling wines in more niche sectors also contributed to the boom in sales, with categories including English sparkling where volumes were up 310%. This followed a distribution deal last April when Kent producer Chapel Down became one of a number of new boutique wineries to join the Matthew Clark portfolio in 2013.

Simon Jerrome, purchasing director at Matthew Clark, said: “The huge success in the sparkling category, particularly prosecco, demonstrates the continued thirst for sparkling wines which can deliver on value and quality, and echoes a trend which we are seeing across the UK market, and we are delighted to see this reflected in such a significant growth at Matthew Clark.

“We take great pride in being able to provide our customers with a wine offering that can be tailored to their outlet, and it’s great to see sparkling wines from our smaller regions get a chance to shine too.

“With English and even Portuguese sparkling posting impressive growth figures, we are looking forward to helping our customers grow their sparkling sales even more throughout 2014.


Click here to see the latest news stories from Barmagazine.co.uk

Previous VIDEO: Fred Noe welcomes Mila Kunis to Jim Beam family
Next Grey Goose celebrates film awards with themed cocktails