Speakers and exhibitors offer inspiration at Pub16

puib16 session

Pub and bar operators from across the UK picked up ideas and inspiration at the first day of Pub16, the trade show that continues at Olympia in London today.

Officially opened by community pubs minister Marcus Jones (pictured below), the show has been promoting a message of positivity to licensees with over 50 of the industry’s leading operators, suppliers and supporters taking to the stage to share their knowledge and 162 exhibitors showcasing their latest products and services in the exhibition hall.

Speaking at the opening of the show, the minister talked about the thriving state of the UK pub industry and how Pub16 is helping to show the trade just how bright the future is looking: “I am delighted to be here at Pub16 and to see how it has built upon the enormous success of last year’s show. I would encourage publicans who haven’t visited already to come along for the second day of the show. There is a massive number of diverse companies with diverse products exhibiting, all pertinent to the industry and you can really see innovation coming alive.”

He spoke about the industry’s evolution and diversification – two themes that were present throughout the first day of Pub16, with seminars on the theatre stage discussing optimising profits by developing an attractive and effective food offering and winning the daytime customer without diluting your brand.

Top tips were dished out by expert speakers including Nick Willoughby, the founder of Street Food Union, and marketing expert Alexandra Bertram from Custard Communications, while Tim Foster from Yummy Pubs, Andrew Fishwick from the Truscott Arms in London, James Nye from Anglian Inns and David McHattie from the Devonshire Arms in London shared their own experience and expertise.

In the afternoon three of the UK’s biggest breweries took to the stage, with BrewDog’s UK head of sales Gareth Bath, founder of Camden Town Brewery Jasper Cuppaidge and Meantime Brewing Co managing director Nick Miller talking about large-scale commercial success and what direction they see the pub and bar industry taking in the future.

It was a true clash, with debates raging on whether bigger is better and if craft brewers can retain their integrity after being bought out by drinks giants. However it was agreed that the modern craft beer revolution is nothing but good news for the wider drinks industry and licensees can benefit from being able to offer something different to a consumer audience who want to drink better beer.

Pub16 continues today (February 10), with seminars focusing on food, design, social media and an in-depth look at the state of the UK’s pub industry. Register to attend for free at www.thepubshow.co.uk, where you can also book places for any of the seminars.

Marcus Jones

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