AG Barr is building on excitement about the upcoming Commonwealth Games in Glasgow with the launch of a range of limited-edition packs for Irn-Bru in the on-trade.
From June, it will be launching the third and final design in its series of limited edition 330ml single cans that celebrate the brand’s role as an Official Supporter of the Glasgow 2014 Commonwealth Games.
The first two cans focused on key sporting characters from the brand’s history. The third can brings the celebration of Irn-Bru’s sporting heritage right up to date with the combination of the Glasgow 2014 logo and Irn-Bru’s iconic “molten man”.
AG Barr will introduce “Born to Support” 500ml and two-litre packs from May, featuring a special design that also combines the Glasgow 2014 logo with Irn-Bru’s “molten man”.
Adrian Troy, head of marketing for AG Barr, said: “This combination creates a confident, evocative pack design that will reinforce Irn-Bru’s relationship with the biggest event to be staged in the UK this year.
“With excitement for Glasgow 2014 continuing to build, customers will be actively seeking products which enable them to show their support for this momentous event.
“The new eye-catching packs from Irn-Bru, the UK’s number-one flavoured carbonate, will boost sales in pubs and bars across the UK.”
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