Spirited Union Slashes Bottle Weight by 31% – Removes 370 Tonnes of CO2


Glass Usage Down; Joins Bonsucro Programme; Eliminates Plastic from Packaging

Spirited Union, the Dutch botanical rum company, has announced three key new Eco initiatives as it celebrates its fifth birthday year.

Based in Amsterdam, the independent distiller has switched to a more environmentally-friendly bottle which not only uses 40% recycled glass, but reduces weight by 31%.

This saves 2.8kg of CO2 emissions per bottle at the point of manufacture – lowering Spirited Union’s overall carbon footprint by 370 tonnes in 2022.  In addition, due to the significant drop in bottle weight, substantial further CO2 savings will be made throughout the company’s entire supply chain – most noticeably in transport.

The bottle’s shape is squatter and more rounded than previously, but remains an easy pour for customers and bartenders alike.  It also now features a neck-collar to explain the new initiatives.

The firm’s second key Green move is its entry into the not-for-profit Bonsucro Programme. Known as the ‘Better Sugar Cane Initiative’, Bonsucro promotes sustainable production and an equitable deal for its farmers. It also provides a variety of educational events and training sessions for sugar cane-related businesses, whether a farmer, processor or any other third party in the industry.

Ruben Maduro, Founder, said: “In the 12 months, we’ve looked really hard at all our working practices to help us become even more eco-friendly. These two initiatives have serious, positive, global impact and are a great way to start our fifth year!”.

Spirited Union has also boosted its use of renewable energy, eliminated plastic from its packaging (all bottle seals are bio-degradable) and any unnecessary single plastic in its HQ.  Finally, by working with new recycling partners, 92% of the firm’s waste is now recycled. Distributed by Spirit Cartel / info@spiritcartel.com.

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