Drinks with craic: ideas for toasting St Patrick’s Day

BÁN & BLACK poitin

From Irish whiskey and poitín to cocktails, bars and brands have come up with a variety of ideas for marking St Patrick’s Day. With Guinness planning to make it a St Patrick’s Weekend with its on-trade activities, many venues have already begun their celebrations.

Emporia Brands is running a series of events and promotions in bars showcasing the range of expressions from The Irishman Whiskey from Walsh Whiskey Distillers for St Patrick’s Day. They include NOLA, The Luggage Room, The German Gymnasium, 100 Wardour St, Skylon and The Porterhouse, all in London, as well as Pinch in Liverpool which has a special cocktail menu.

The Irishman Single Malt is one of only a handful of Irish triple-distilled single malts available. Aged in bourbon and sherry casks, it can be enjoyed on St Patrick’s Day at Waxy O’Connor’s bars while the original, signature blend created by founder Bernard Walsh, the Founders Reserve, is available at Time and Place in Manchester, Popolo in Newcastle and The Luggage Room and The Portobello Gold in London.

jameson whisky barrel

Jameson ramped up its activity in the on-trade ahead of St Patrick’s Day, with the aim of engaging with its target audience of “Lads” – “laid back, appreciators, down to earth and social drinkers”, or young adult men.

It is championing two key serves for St Patrick’s Day, Jameson Ginger and Lime and Jameson and Beer, supported by point-of-sale materials. These include its copper barrel cup that can be hooked onto a beer glass to complete the Jameson “barrel back” serve.

To champion Jameson Ginger and Lime and Jameson whiskey cocktails, the brand has introduced Jameson branded jars that can be served on a rustic wooden plinth as well as trays and copper cocktail vessels.

A ritual serve is being promoted by the team behind Bán Poitín for St Patrick’s Day, called the Bán & Black (pictured top) – a shot of Bán followed by a shot of Guinness. It is available all this week in The Sun Tavern in Bethnal Green in east London and The Blues Kitchen bars in Shoreditch, Camden and Brixton for £4 per round or five rounds for £20.

1269 Restaurant, Bar & Grill at the Crowne Plaza Gerrards Cross hotel in Buckinghamshire has created “his and hers” cocktails (pictured below) this week to tie in with St Patrick’s Day. “His” cocktail is an Irish Buck, with Bushmills Black Bush Irish whiskey, ginger ale, fresh lime juice and a lime twist, while “hers” is Cailín Álainn (meaning “beautiful girl”), with Black Bush, Campari, fresh strawberries, Angostura bitters and a dash of honey.

his and hers

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