Suffolk-based brewery St Peter’s has refreshed the recipe for its Without brand of alcohol-free beer for 2020 to appeal to a wider range of customers.
The brewery has made changes to the profiles of Without Gold and Without Original, which launched in 2016, as well as Without Elderberry & Raspberry, which launched last year.
Although the taste will remain largely the same, the team has worked with new hop profiles to provide “more hop forward aromas and subtly improved taste characteristics”.
John Hadingham, managing director at St Peter’s Brewery, said: “When we first launched Without, it was one of very few zero-alcohol craft beer products available in the mainstream and it has been incredibly popular, but we want the brand to continue to reach across all age groups and motivations.
“We’ve seen a growing trend towards full-bodied IPAs, for example, and the trade and consumers have been telling us they wanted a refreshing zero-alcohol beer that has hoppier flavours.
“We’ve been experimenting with our liquid and feel we’ve achieved something that will not only appeal to our current consumers, but also attract the new and discerning no and low alcohol purchasers.”