St Peter’s reveals full rebrand and new draught lines


St Peter's Brewery pump clips

Suffolk-based brewery St Peter’s unveiled a new look and host of new beers at Craft Beer Rising last week.

Retaining its iconic oval bottle, St Peter’s has updated its labels and branding with a fresh design which supports its current customers while staying true to its roots, heritage, provenance and quality.

St Peter’s has also introduced four new draught beers to its portfolio: Revival Pilsner, White Raven, Stateside Pale Ale and Without Elderberry & Raspberry.

The new Revival Pilsner is a full-bodied premium pilsner, said to boast citrus aromas and a smooth finish, White Raven is a crisp wheat beer with “tropical aromas of banana and clove”, and Stateside Pale Ale presents a hoppy session ale with “citrus flavours and soft bitterness”.

The final product making up the four is the new addition to St Peter’s Without brand of alcohol-free beer. Without Elderberry & Raspberry is a fruity 0.0% ABV beer, designed in line with mindful drinking and alcohol-free trends.

John Hadingham, MD at St Peter’s Brewery, said: “We’ve been working hard to develop a new look for St Peter’s that is quirky and innovative, but retains the true ethos of the brand and positioning that John Murphy set out to provide when he launched St Peter’s 20 years ago.

“We’re very proud of our brand and these new beers and we can’t wait to see what visitors to the show think of them.”

New bottled launches are also planned for the spring.

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