Star Pubs & Bars pledges £20m investment in estate in 2016


Captain Cook

Heineken has pledged to spend a further £20m in improving its Star Pubs & Bars estate during 2016 after record investment last year.

Nearly 30% of its 1,050 pubs and bars will benefit from investments, including 78 major refurbishments with an average spend of £170,000, creating around 750 jobs.

Star’s major pub refurbishments will focus on ensuring that licensees can improve their food offering. This will mean new kitchens and more flexible areas that can be used for private dining, meetings and parties, or to provide extra covers during peak trading.

These investments will help deliver the company’s ambition that 50% of sales from Star pubs and bars will come from food by 2020.

Projects as part of last year’s £30m investment programme included The Captain Cook (pictured) in Fulham, London, which underwent a joint £500,000 refurbishment with multiple operator Whiskey Whiskey Tango.

Star Pubs & Bars managing director Lawson Mountstevens said: “In the last three years we have invested £58m to safeguard the great British pub. We work in partnership with our licensees to improve their pubs for the consumers they serve and help them grow their sales.”

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