Star Pubs & Bars has committed to increase the discount it gives to its lessees on Heineken’s cider and beer brands for the next three years from March.
In the first year from March 16, the bars and pubs will benefit from an increase of 4% on their rate of discount. The discounts will be cumulative so any further discounts they receive in 2016 and 2017 will be on top of the 4% discount in year one.
Star Pubs & Bars trading director Chris Jowsey said: “We listen carefully to the views of our licensees and we know that rising costs and overheads from energy bills to business rates are an issue for them.
“This commitment is designed to help our lessees, both new and established, to maintain their margins and to give them the reassurance of knowing that their absolute discounts will rise every year for three years if Heineken cider and beer list prices increase.”
Star Pubs & Bars, which is part of Heineken UK, believes the discount commitment is a first among national leased pub operators. The company has written to all its lessees to inform them of the move.
Star Pubs & Bars is backing the increased discount with a major review of every bar and pub’s product range and retail selling prices so that lessees can be sure they are maximising their sales and profitability.
Pictured: The All Seeing Eye at Blackie Boy in Newcastle upon Tyne
