Starbucks has embarked on a programme to start selling wine and beer in its coffee shops in the UK alongside a new evening menu of hot and cold snacks.
Its Evenings Programme has debuted at a newly renovated site in Stansted Airport, Cambridgeshire, in a franchise partnership with SSP UK, which specialises in bars and food in travel locations.
Depending on the location, the new menus will be available from around 4pm alongside the coffee shops’ core food and drink menu.
Starbucks plans to expand the programme to more stores in the UK, following its success in 30 locations in the US.
The Stansted menu includes premium Italian beer Peroni Nastro Azzurro and Magners Original Cider while the wines – available by the glass or the bottle – are five whites, four reds and a rosé, with an even mix of New and Old World.
Starbucks said there were no plans to offer spirits as part of the Starbucks Evenings programme. All wine and beer will be served for drinking on the premises only.
The evening dishes include chorizo and prawn skewers with chilli ketchup, truffle mac and cheese, braised British beef, and flatbreads with different toppings.
Ian Cranna, vice president for marketing and category for Starbucks EMEA, said: “Providing a welcoming coffee-house environment has always been our focus and now we can offer something new for the evening too.
“I think our customers will love the new range of terrific food and carefully selected wines and beers which will provide even more choice and reasons to visit us later in the day.”
Simon Smith, chief executive for SSP UK, added: “Starbucks is a brand which is synonymous with great coffee, and introducing this programme will tempt our coffee lovers to experience a new range of delicious foods and carefully selected alcoholic beverages in our newly renovated store.”