Startle, a specialist in music and technology for bars, has unveiled a new consumer behaviour insights hub called Mind The Gap.
The Startle Mind The Gap research initiative looks to dive into the changes in consumer behaviours and any gaps in the typical out-of-home experience in a post lockdown environment, with particular focus on atmosphere, music and entertainment.
The free-to-access hub will showcase continuously refreshed research conducted across samples of 1,000+ UK-based adults, split evenly across retail, restaurants and pubs.
In a challenging climate, when dwell time and repeat visits are more important than ever, the research focuses on frequency of and intention to visit, the consumer’s perception of atmosphere and experience, how fun, relaxing, sociable they find it, and how important other people and/or entertainment and music is to their experience.
Adam Castleton, CEO of Startle, said: “It is clear that the retail and hospitality sectors are faced with huge challenges, so we have developed the Mind The Gap research hub with many factors in mind.
“Arguably the most important being, how could we help businesses understand and adhere to the government guidelines whilst also recognising and catering to new consumer behaviours and demands around the atmosphere, music and entertainment.
“Our intention with the Mind The Gap hub research is to help businesses fill the gaps that new legislation has created, and help them to create memorable atmospheres and experiences that drive people back to stores, pubs and restaurants.”
