Revolution bars have formed a partnership with premium vodka Stolichnaya as part of the brand’s campaign to champion the signature Stoli Lemonade serve.
A summer-long campaign at 51 Revolution bars across the UK sees the mix of Stolichnaya and lemonade promoted as part of a bespoke menu.
The campaign is being extended to outdoor areas in certain sites to maximise the refreshing summer theme of the campaign, complete with deck chairs, fruit carts, umbrellas and A-boards, with staff dressed in stylish red and white Stoli uniforms handing out samples from usherette trays.
Limited-edition point-of-sale items, including branded mason jars, infusion stations and lemonade carts, have also been introduced to key on-trade accounts around the UK.
The Stoli Lemonade serve is being promoted internationally to both consumers and the trade through a global, integrated marketing campaign.
Other activities include the Stoli Lemonade Sorbet Van – a reconditioned Citroen H Van visiting some of London’s busiest areas, serving samples of Stoli Lemonade together with a bespoke Stoli Lemonade sorbet made by Gelupo Gelato of Soho. The tour will include King’s Cross, Canary Wharf and the South Bank.
The Stoli Lemonade Lab has been created to inspire bartenders with original lemonade recipes. The lab, which debuted at Imbibe Live last month, features a wide range of ingredients and tools set up as a laboratory for bartenders to experiment with and create their own take on a vodka lemonade, highlighting the potential and versatility of the simple but classic serve.
Eileen Livingston, marketing controller at Stolichnaya’s distributor Maxxium UK, said: “The Stoli Lemonade is the perfect serve for the summer, easy to make at home and very refreshing when enjoyed in bar.
“Thanks to the outstanding serve, the Stoli Lemonade Sorbet Van, our partnership with Revolution bar group, social media and PR support we have the perfect ingredients to introduce consumers and the trade to Stoli Lemonade, an original serve which reinforces the fact that Stoli is ‘The Original Vodka’.”
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