Stone’s moves into the gin market with new launch

Stone's Gin

Accolade Wines is releasing Stone’s newest creation, a ginger-flavoured gin, into the UK on and off-trade.

A brand widely recognised for its Original Ginger Wine, Stone’s was first produced in London’s Finsbury Distillery in 1740 when the first gin craze was in full swing.

Stone’s brand manager Abigail Whithair said: “We wanted to extend our offering to introduce new consumers to the iconic Stone’s brand and monopolise on the current ginger flavour trend by putting the gin in ginger.”

She added: “It felt natural that we go back and honour the distillers of Finsbury by blending our gin heritage and ‘roots’ in ginger, to create our own Stone’s gin using traditional techniques.

According to the brand, Stone’s Gin’s traditional juniper is “complemented by bursts of citrus and Cassia”, followed by a warm ginger kick.

The launch will be supported with a PR led, consumer tasting experience, tied heavily to the brand heritage as well as an on-trade activation, all championing Stone’s signature serve.

To make the signature The Stone’s G&G, Stone’s Gin is served with ginger ale and garnished with a wedge of fresh lime and slice of ginger.

The move into the spirit category follows the introduction of Accolade Wines’ Echo Falls Summer Berries flavoured Vodka in November last year.

David White, marketing director of Accolade Wines, said: “The strength of our brand portfolio is demonstrated by our ability to branch out into other categories.

“Consumers are always on the look-out for new products or serves and by harnessing our brand heritage with the current trends in gin, and in bold flavours (ginger in particular), we are confident that this exciting new product will encourage both our current and new consumers to try Stone’s Gin.

“Our recent successful launch of Echo Falls vodka demonstrates that our approach is tapping into strong consumer dynamics and creating new profit opportunities for our trade partners.”

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