The owners of small bar Streaky Gin in Kensington in London have taken over the site of late-night bar Match in London’s West End to embark on roll-out of the concept.
JP VIP Holdings, the company behind Streaky Gin, has secured the ground-floor and basement unit in Margaret Street, off Regent Street, through leisure property specialist Davis Coffer Lyons.
The Mayfair premises have been acquired from New W1 for a “substantial” premium and let on the remainder of a 25-year lease from 1999 at a rent of £225,000 a year.
JP VIP Holdings opened the first Streaky Gin (pictured) in a 2,000 sq ft site over two floors in Palace Gardens in November last year, specialising in gin-based cocktails and all-day “brunch-centric” food.
Founded by bar and club entrepreneur Joe Fournier, the brand is now looking for up to three more sites this year as part of a roll-out in the capital.
The new space off Regent Street will be completely refurbished, creating a new bar at the front with a late-night restaurant and bar to the rear, with further plans being developed.
In addition, JP VIP Holdings has opened high-end late-night restaurant and club Bonbonniere in Orchard Street, Mayfair, and is due to launch roof-top restaurant Hotel Chantelle at the same site later this year.
Jonathan Moradoff, associate director at Davis Coffer Lyons, said: “Gin is going through a major resurgence at the moment and operators like Streaky Gin are catering to this growing demand.
“Securing a site like this is a clear indication of the brand’s aspirations and we look forward to helping them roll out to further sites as the year progresses.”