Auchentoshan has unveiled a series of unique works of art on some of Glasgow’s most iconic bars to coincide with the launch of global cocktail competition, The New Malt Order.
Working in partnership with leading lights from the UK street art community, and as part of the West End Festival, four unique murals have popped up at The Hillhead Book Club, The Grosvenor Café, Bon Accord and Ubiquitous Chip.
Each work is inspired by the unique process in which Auchentoshan is distilled.
Showcasing its urban heritage, a triple distilled malt made in the heart of the city, acclaimed street artists Erin Bradley-Scott, Chelsea Frew, ‘Spenny Be Nice’, and ‘Baxter’ have transformed inner-city wall spaces into exhibition pieces showcasing Glasgow’s vibrant and creative nightlife culture.
The murals have been launched to coincide with the launch of Auchentoshan’s mission to find creative bartenders to join its international bartender collective – The New Malt Order 2018.
The urban malt from the city of Glasgow is challenging entrants to create a cocktail that captures the essence of its triple distilled malt whisky and takes inspiration from the bartender’s home city.
Successful bartenders will be given the opportunity to visit the home of Auchentoshan in Glasgow, become immersed in the city’s culture and create an exclusive liquid with master blender Ron Welsh.
The winners will go behind the scenes at the distillery and select from casks, blend, bottle and even have their say on the final packaging of the single malt.
Marco Di Ciacca, senior brand manager at Edrington-Beam Suntory, said: “We are excited and proud to announce Auchentoshan’s New Malt Order competition for the third consecutive year.
“We are passionate about seeking the best advocates to represent single malt and champion creative bartending on a global scale.
“We’re looking forward to witnessing how the entrants capture the essence of their city this year and welcome the winners to the home of Auchentoshan.”
The competition is currently open. All entries need to be submitted by Saturday June 30.