‘Strongbow Nights’ campaign helps venues attract mid-week trade


Heineken-owned cider brand Strongbow has launched a new campaign to support the on-trade during quieter mid-week evenings, providing operators with the tools needed to promote and run a successful quiz and musical bingo night.

Available to existing Heineken customers, ‘Strongbow Nights’ provides downloadable social media content, A2 posters, quiz sheets and bingo cards.

Every week, the quiz questions and musical bingo tracks will be updated so outlets can encourage repeat visits from customers.

Rachel Holms, cider marketing director at Heineken, said: “Since the on-trade reopened, we have seen really positive sales from the pubs that have already opened their doors.

“However, the familiar pattern of quieter early-to-mid-week evening occasions means pubs will be working hard to encourage more customers to visit at these times.

“Encouraging footfall and extending dwell time, while maintaining social distancing, will be key to increasing spend safely.

“That’s why we’ve launched ‘Strongbow Nights’, a bank of downloadable assets for operators to market and host fun and engaging quiz and bingo nights that increase footfall.”

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