Alex Carlton’s zero-proof spirits brand Stryyk, which launched this summer, is bolstering its portfolio with Stryyk Not Vodka.
Available from this month, Stryyk Not Vodka is described as “crystal clear in appearance” and features notes of cucumber and menthol. On the palate it delivers a “spicy, peppery warming finish”.
The new ‘vodka-inspired’ expression joins Stryyk Not Rum and Stryyk Not Gin, and is 100% natural with no sugar, no fat, no carbs and no artificial flavours.
Elegantly Spirited CEO and Funkin founder Alex Carlton said: “Latest figures show that one in three people aged 16-24 never drink alcohol and those who do, drink less so with so many consumers now choosing to stay sober, it is important for pubs and bars to review their non-alcoholic offerings.
“We are committed to offering the best tasting zero-proof spirits to enable the trade to deliver flavour-driven, credible and stylish no and low alcohol serves for the growing number of consumers looking to limit their alcohol consumption.
“Stryyk Not Vodka is available in time for the key Christmas period to enable non-drinkers or designated drivers to enjoy the festivities
“It is also perfectly timed for the new year when many consumers overhaul their lifestyles and limit their alcohol intake.”
For serve suggestions, licensees and bartenders can simply ‘Stryyk an old favourite’ like a V&T to create a Stryyk Not Vodka & Tonic or use the new zero-proof spirit as the base for a new serve.
The Stryyk range is currently listed in a variety of outlets including La Fromagerie, Nine Lives, Caravan Group, Bounce, Puttshack, Clos Maggiore, The Office Group, The Ministry Creative Workspace, Notes Coffee Bar, The Botanist and St Pancras Renaissance Hotel.